Secondary Research and Publication Reinforcement
Clear communication of the added value of a product and its positioning in the marketplace to payers / key decision makers is a prerequisite for optimal market access and commercialization.
Our seasoned scientific team has decades of experience conducting secondary research and providing clients with publishing support in multiple therapeutic areas to communicate value to relevant stakeholders.
Our secondary research services include:
- Systematic literature reviews / meta-analyses – Analyze published and unpublished qualitative/quantitative data to establish the performance and utility of products/devices across all stages of development
- Global Value Dossiers – Comprehensively communicate the evidence on how the product addresses the unmet need, ensuring consistency of messaging between global / country affiliates
- Publications / White Papers – Expertly written journal articles, congress reports, and white papers to ensure clear communication of messages to target audiences
- Real-World Evidence – Establish the burdens of illnesses and effectiveness of treatments / interventions in the real world
MKTXS has the expertise / staff to conduct secondary research to assess, demonstrate, and differentiate the value of your products
MKTXS approach
- Competent & experienced staff (PharmDs / HEOR experts)
- Systematic / Targeted Literature Review
- Classical / Network Meta-Analyses
- Indirect Treatment Comparison
- Meta-Regression
- Qualitative Reviews
- Burden of Illness Review
- Health Economics Review
- Cost Utilization Review
Databases we explore…
- PubMed
- Embase
- Medline
- Cochrane Library
- Trials registries
- Relevant conferences
- Other grey literature sources
- HTA websites
Benefits…
- Synthesize evidence of:
- Disease landscape
- Treatment landscape
- Understand value drivers:
- Clinical
- Safety
- Economic
- HRQoL, PROs
Needs
- How to understand the disease area / segment thoroughly?
- How to identify the unmet needs in a therapeutic area?
- How to explore gaps in the literature for further research?
- How can we add knowledge to the existing pool of literature?
- How to gather data points for economic models?