VIP™
Value Insights Platform (VIP™) for Value Message Testing, Analysis, & Validation
VIP is a state-of-the-art digital application for real-time value message testing, analysis, and validation
Value Message Philosophy / Why VIP?
Value messages play an integral role in shaping the mindsets of stakeholders and are a critical component for the evidence generation strategy of a novel therapy
Traditional value message testing processes are lengthy, inefficient, and rigid
With tenured experience and careful deliberation, MKTXS has revolutionized the approach to test and optimize value messages, launching the
Value Insights Platform (VIP™)
Key Features & Benefits
- Customized to client specific needs
- Value messages can be tested, refined, and re-tested almost real-time
- Delivery of results in ONE WEEK from start to finish
- Approach based on Harvard Based Negotiations framework
- Effectiveness of each message is tested individually and wholistically
- Insight Dashboard provides analytics in real-time to allow for holistic understanding of payer mindset / movement and VM effectiveness
Clients receive VIP treatment
- Option to upload value messages / points of evidence
- Option to select country scope / payer archetype
- Observe stakeholder responses in real-time
- Clarify individual respondent feedback
