Access Strategy Building
Effective Market Access Strategy positively impacts the product lifecycle continuum
Proprietary Value Platforms
MVAP™: Allows clients to cost-effectively prioritize and optimize
Phase II product value
EMAP™: Generates evidence generation strategies customized to
key Payer archetypes
Value Optimizing Evidence Generation
Retrospective chart review studies
Cross sectional surveys
SLR / Targeted reviews
Landscape / Analog Assessments
Proprietary Value Platforms
MVAP™: MKTXS Value Assessment Platform
Proprietary clinical and commercial value assessment tool which quantifies product(s) value based on published literature and internal intelligence, to help manufacturers assess the clinical and commercial opportunity within/across indications, or across assets.
EMAP™: MKTXS Evidence Mapping Platform
Assess and characterize published and unpublished internal and external evidence to create evidence generation and value proposition strategies customized to key Payer and physician archetypes.
EMAP™: MKTXS Evidence Mapping Platform
Our goal is to evaluate disease epidemiology and build and demonstrate product value proposition enabling our clients to defend their product positioning and gain optimal access.
- Generate disease specific messages
- Product differentiation strategies
- Highlight unmet needs
- Identifying key value driver
Retrospective Chart Review Studies
- We leverage online physician/HCP panels (>1.5 million HCPs from 20+ countries), with established contracts and negotiated remun
- Our immediate access enables electronic data collection within 6-12 weeks, allowing us to meet your urgent deadlines
- We are able to capture patient history from patient medical charts; we collect longitudinal data encompassing demographics, disease diagnoses, clinical characteristics, treatments, outcomes (incl. physician global assessments), AEs, HRUs, reasons for treatment start/stop, etc
Cross-sectional Surveys
- We leverage online patient/consumer panels (>16 million) & HCP panels (>1.5 million) as well as 3,000+ Payers and key influencers from 20+ countries, with established remuneration rates
- Our immediate access enables electronic data collection within 6-12 weeks
- From patients/caregivers: Attitudes, treatments (incl. OTC use), PROs/HRQoL, out-of-pocket costs, WTP
- From HCPs: Attitudes/behaviors, drivers/barriers, unmet needs, use of quality care metrics, treatment patterns
- From Payers and key influencers: Access landscape, restrictions, drivers, unmet need
SLR / Targeted Review
- How to understand the disease area / segment thoroughly?
- How to identify the unmet needs in a therapeutic area?
- How to explore gaps in the literature for further research?
- How can we add knowledge to the existing pool of literature?
- How to gathering data points for economic models?
MKTXS Approach
- Systematic Literature Review
- Targeted Literature Review
- Classical/ Network Meta-Analyses
- Indirect Treatment Comparison
- Meta-Regression
- Qualitative Reviews
- Burden of Illness Review
- Health Economics Review
- Cost Utilization Review
Landscape Assessment
We have expertise conducting a thorough investigation of disease areas across global markets by reviewing clinical differentiators, economic/ HTA value drivers, and future expectations
Analog Assessment
MKTXS adapts a Harvard Business Review methodology to develop custom recommendations for key unanswered market access concerns faced by our clients. The process involves scanning the healthcare industry to identify a mosaic of products that have faced some, or multiple similar challenges, conducting an in-depth parallel investigation into business issues, and creating insights to proactively mitigate or reactively defend the market access, pricing, and reimbursement potential for our client’s assets.
Services by Product Development Phase (non-exhaustive)
Opportunity Assessment
Early evidence generation & trial design
Value proposition to maximize access at optimal price
Shaping Payer perception and revenue optimization
Request a Call Back
Contact us to request a quote or to schedule a consultation with our team.
+1 908-864-4090